Technology should be a force for good
At Coffai Shop, we believe that technology should be a force for good, dismantling barriers, not reinforcing them. As a company dedicated to leveraging artificial intelligence for progress, we embed the principles of Justice, Equity, Diversity, and Inclusion (JEDI) into the very core of our operations, strategies, and educational initiatives. While we are a male-founded company, we recognize our responsibility to be intentional and unwavering allies in building a more equitable world. Along with our commitment, we have included a section on Indigenous Recognition.
Justice
We are committed to dismantling the systemic barriers that limit access to resources and opportunities. Justice, for us, means actively working to create equitable outcomes for all individuals and communities. We strive to develop and promote AI technologies that are fair, transparent, and contribute to a society where everyone can live a full and dignified life.
Equity
Equity is fundamental to innovation and excellence. We are dedicated to creating a fair, safe, and just environment, both within our company and in the solutions we provide. This commitment involves holding ourselves accountable for policies and processes that value differences and ensure that everyone has the opportunity to thrive.
Diversity
We know that a multitude of perspectives makes us stronger. We celebrate diversity in all its forms, including age, race, ethnicity, gender identity, sexual orientation, physical or mental ability, neurocognition, and lived experience. By fostering a diverse team and inclusive technology, we drive more effective and creative solutions.
Inclusion
Inclusion is how we bring our commitment to diversity to life. We are building a culture where every voice is not only heard but actively sought out and valued. We believe that inclusive conversations lead to accelerated cultural shifts and better outcomes for all.
Our Foundational Values in Action
- Feminist and 2SLGBTQ+ Inclusive: We are steadfast in our commitment to prioritizing the interests of women and gender-diverse people. We actively work to uphold women’s rights and leadership in all that we do.
- Anti-Racist: We are consciously and deliberately working to dismantle racism and systemic oppression. We are committed to continuous learning, listening, and improving our practices to be actively anti-racist.
- Integrity: We do what we say we will do. Our commitment to DEIJ is not just rhetoric; it is a promise we make to our team, our clients, and our community, and we will communicate our progress with openness, honesty, and transparency.
- Excellence: Our pursuit of excellence is intrinsically linked to our commitment to DEIJ. We deliver high-quality, cost-efficient work that is aligned with our clients’ needs and our shared values.
Justice, Equity, Diversity, and Inclusion are the framework for how we build our team, cultivate leaders, and leverage technology to create a more just and equitable world. Based off of the Bcorp JEDI Framework
Indigenous Recognition
Truth and Reconciliation Accountability:
Calls to Action Accountability: A 2023 Status Update on Reconciliation – Yellowhead Institute
Missing & Murdered Indigenous Women and Girls: 231 Calls to Justice
Coffai Shop is remote, with Toronto roots. If and when we have a Toronto office:
We would like to begin by acknowledging that the land on which we gather is the traditional territory of the Wendat, the Anishnaabeg, Haudenosaunee, Métis, and the Mississaugas of the Credit First Nation.
Peter
Chief Coffee Drinker @ Coffai Shop
June 2025